Maad is an embedded finance platform and wholesale marketplace that connects small retailers with FMCG brands
Before Maad, the supply chain for getting products to these retailers was lengthy and inefficient with 2 to 4 middlemen, which meant higher prices for retailers and a complete lack of visibility for Brands on last mile data

With Maad:
-Retailers benefit from a large product selection, competitive prices and a fast delivery service.
-Brands have access to market data and the ability to run marketing campaigns